Before You Buy…
So you get an email from a marketing guru. She tells you your life story like she’d been sitting next to you all these years. She knows exactly what walls you’ve been bashing your head on, what hurdles you’ve been knocking over and what weeds you can’t keep down. Maybe she gets you reading the blurb for 5 minutes, nodding your head and giving grunts of recognition as you acknowledge her total grasp of the situation. So, obviously, if she has such a good grasp of the situation then she’s probably got the answers lurking in her briefcase. Now, is she a scam artist? No, she’s earning six figures practicing what she preaches and has helped scores of people to sort out their jumbled business lives. You’ll notice that as she explains some of the principles of running a successful business she keeps punctuating the proceedings with a reminder that she started out as ignorant as you. So how did she come by this wealth of wisdom and expertise? Well, of course she has tested all the angles and...